Brand promotion

■  Introduction and Promotion of Chinese Brands

SINOTREND CONSULTING has developed a large portfolio of Chinese clients who use our services to address the French and European market with a view of sustainable penetration of their brands and wishing to change their approach in regards to current exports and high cost of intermediation.

If you want to distribute Chinese brands (electronics, white goods, fashion, tableware, etc.) in France or in Europe, we can:

explore with you the feasibility of your project
>  define targets and an approach strategy

 Strategic advice

>  to participate in defining your distribution strategy, taking into account the profile of your Chinese partner
>  to relay your vision and goals to the Chinese partner and carry through negotiations for a distribution contract
>  to organise the partners' respective missions in China and in France
>  to prepare the business plan, agreements and contracts

■  Steeringyour relation

Optionally, we are able :
>  to guide over time the relationship with your Chinese partner
>  to relay to your partner obstructions, malfunctions or improvements required
>  to ensure a smooth day-to-day relationship and establish a result-oriented and trustful climate
>  to supervise the beginning of operations

■  Localisation

>  Business partner search
>  Joint Venture partner search
>  R&D partner search
>  Assistance in establishing localised structures (JV or WOFE)
>  Target acquisition