Marketing in China

■ World leader in the glassware industry
Profile: Famous brand in the glassware industry. Annual turnover of 1.5 million Euros with a wide range of products in various positions on the market.
Problem: The company sought to optimise its production capacity in China and to better quantify the Chinese market.

Our achievements :

※ Qualification and quantification of the market
※ Market typology and segmentation
※ Trends, developments and quantification of the market within a 5-year horizon
※ Analysis of the customer's distribution structure
※ Study of competitors gaining power and influence
※ Monitoring foreign competitors
※ Strategic Consulting: restructuring and optimising distribution channels
※ Strategic Consulting: exploitation of opportunities in new markets, particularly in the B2B sector

 

■ French leader in the field of B2B
Profile: Affiliated to a semi-public group specialised in professional electronic trading. With 15 years of experience in the field, their annual turnover reaches 12 million euros.
Problem: Sought a partnership with a Chinese company to develop their activity on the chinese market.

Our achievements :

※ Analysis of the potential of the chinese market
※ Promotion of the client's services to the chinese market
※ Identification of potential partners
※ High level administrative lobbying to create a favorable environment
※ Review of the MoU after the partner was selected
※ Maintaining relations with various chinese authorities
※ Monthly reports

 

■ French pret-a-porter luxury brand
Profile: The brand is a rising star on the Paris market with strong ambitions in Asia.
Problem: Penetration of the chinese market.

Our achievements :

※ Market research (trends, geographical specificity, business practices, etc.)
※ Strategic recommendations
※ Qualification and selection of a master franchise
※ Finalising the contract with the master franchise
※ Identification of regional franchises
※ Analyses and selection of sites

 

■ French leader in lingerie
Profile: The company has two premium lingerie brands, both reputable and well-known in Europe and the USA, but with a limited commercial presence in Asia.
Problem: Develop the Chinese sales network, improve performance in China and Asia.

Our achievements :

※ A complete strategic analysis of positioning in the Chinese market and in Hong Kong / Macau
※ Approach and business strategy recommendations
※ Qualification of local industrial partners
※ Selection and qualification of provincial and national franchisees
※ Responsible for negotiating industrial and commercial partnerships

 

French industrial bakery group
Profile: A French industrial pre-packed bread leader with over 900 employees and an annual turnover of 180 million euros.
Problem: Increase exports and develop the Chinese and Hong Kong markets.

Our achievements :

※ Mapping local and foreign primary actors
※ Research into consumer habits
※ Analysis of marketing networks
※ Strategic consulting
※ Pre-selection of potential partners (manufacturers and distributors)

 

Company specialised in skin care treatment
Profile: A medium-size European enterprise with numerous patents specialised in designing and producing equipment for skin care treatment.
Problem: Implementation of a network in Chinese mainland.

Our achievements :

※ Study to classify the client's products within the Chinese legal environment
※ Pre-approval study for the product's registration in China
※ Reviewing the status of the market
※ Outlook and Trends
※ Strategic consulting for approaching the Chinese market
※ Pre-identification of partners

 

■ Brand of hair salons
Profile: The company has three brands of premium hair salons / spa; the franchise chain is present in more than 50 countries.
Problem: exploiting the Chinese market, seeking to develop the market with a master franchise.

Our achievements :

※ Introduction to a strong partner with experience in the development of brands in China

 

■  Company specialised in genetic research
Profile: European company specialised in genetic research.
Problem: Sought a partner in Chinese mainland.

Our achievements :

※ Targeted market research combined with a study of chinese health policies relevant to our client
※ Review of the market from the point of view of competing offers and identifying opinion leaders
※ Strategic consulting for approaching the Chinese market
※ Pre-identification of partners

 

■  Alcoholic drinks
Profile: French company in the alcoholic drinks sector.
Problem: Market research and business approach in partnership with a consulting firm specialised in coaching and marketing for French export companies in the field of wines and spirits.

Our achievements :

※ Targeted market research
※ General review of the competition
※ Strategic consulting for approaching the Chinese market
※ Pre-identification and characterisation of importers and distributors

 

■ Europeanleader in the sector of faucets

Profile: European leader specialized in the sector of faucets already used to Chinese market
Objective:To better understand the risks and opportunities of the Chinese market in the context of a commercial development in China

Our achievements:

※Qualification and quantification of the market
※Market typology and segmentation
※Trends, developments and quantification of the market within a 5-years horizon
※Analysis of marketing networks  
※Study of competitors gaining power and influence
※StrategicConsulting

 

■ World leader in the gas sector

Profile:supplier of measurement equipment forgas industry, Turn Over of 300 ME
Objective:to reassess the potential of the Chinese market to the gaps on where the company does not yet operate, it is already very well established in China

Our achievements:

※In-depthresearch of the policies in the energy sector
※Analysis of the industry sector related to the customer, qualitative and quantitative criteria
 ※Analysis of the decision process in this sector
※Recommendations for the commercial strategy
※Analysis of Chinese and foreign competitors