SINOTREND CONSULTING brings you (1) our recognised expertise in consulting with scores of references and issues addressed in recent years and (2) optimised purchasing channels (sourcing & trading) thanks to our deep understanding of industries and local practices.

SINOTREND CONSULTING specialises in connecting European and Chinese companies, creating companies from scratch in China, developing and operating commercial networks. We follow our customers from the conception of their projects to their operational and commercial success with in-depth market research, strategic analysis of market approaches, and finally defining, implementing and piloting your Chinese strategy.

The essence of our services lies in our ability to integrate all the various parameters required on the Chinese market and our profound knowledge of this huge market. Our expertise enables us to solve problems in the most optimal manner by taking into account the "Chinese factor". We offer an insight into the market and put our operational skills to the service of our clients' success on the Chinese and Hong Kong markets.

SINOTREND CONSULTING, located in Hong Kong, Guangzhou, Beijing and Shanghai, is a strong multilingual Franco-Chinese team with a multicultural background. Our diversity and our knowledge of the Chinese business environment enables us to understand the expectations of our customers and to define transparently the feasibility of our clients' projects and objectives.

Our recognised expertise is concentrated on:

■  China Strategy - Strategic Development on the Chinese market

>  Strategic consulting (references upon request) – defining and reviewing your strategy in China, economic intelligence of the market
>  Solutions to complicated problems related to the approach of the Chinese market (location, market entry barriers, technology transfer, outsourcing, HR, IPR, ...)
>  Identification and qualification of the best partner for your development project
>  Implementation and support for your relocation project in China - negotiation (with a partner or a franchisee or an area of investment, etc.), optimising, organising and piloting your structure
>  Targeted lobbying to enter institutional and economic environments which are usually difficult to access
>  Representation of French and European companies in China (representation contracts) by  providing access to our address book and collaborators. We can also create and host your Representative Office in China

■ Promotion of Chinese brands

>  Introduction of Chinese brands to the European market
>  Strategic consulting for Chinese brands for their development on the European market

■ Integrated sourcing solutions

With a deep understanding of industry and local practices

■ HR consulting and coaching